Microsoft Entra ID

Microsoft Entra ID (formerly Azure Active Directory) is the cloud-based identity and access management service that powers authentication for Microsoft 365, Azure, and thousands of third-party SaaS applications. It serves as the central identity provider for modern organisations, managing user accounts, group memberships, application access, and security policies from a single platform.

Single sign-on (SSO) allows users to access all their business applications with one set of credentials, reducing password fatigue and helpdesk calls while improving security. Entra ID supports SSO to over 4,000 pre-integrated SaaS applications including Salesforce, ServiceNow, Workday, and Zoom, plus any application that supports SAML, OAuth, or OpenID Connect.

Conditional access policies enforce adaptive security based on real-time risk signals — requiring stronger authentication when users sign in from unfamiliar locations, unmanaged devices, or during unusual hours. Integration with Microsoft Defender for Identity detects compromised accounts and lateral movement attempts using behavioural analytics and AI.

Xcobean deploys Microsoft Entra ID for organisations transitioning from on-premise Active Directory to cloud-first identity management. Our services include hybrid identity configuration with Entra Connect, conditional access policy design, SSO integration with third-party applications, and B2B/B2C identity scenarios.